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who is danielle sloane?
A girl who turned rambling online, into a career.
I’m a writer, creator and marketing strategist, usually juggling all three at once. I turn ideas into content and content into connection, with a little chaos in between.
where to next?
Your hub for style inspo, trend talk and honest reviews of those overpriced pieces we all debate splurging on.
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My corner for documenting the stories I read, the books I create, and the messy, magical journey in between.
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A home for marketing updates, information on how I can help my clients and free resources for people to download.
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How it all started
01. Created a site
Teenage me was obsessed with fashion and makeup, so naturally, I started a blog to share the unsolicited opinions nobody asked for.
02. decided to be brave
Fuelled by equal parts confidence, caffeine and delusion, I started pitching myself to brands for collaborations. Thankfully, a few took a chance — and it paid off.
03. these days
These days, I’ve swapped teenage blog posts for brand campaigns, freelance writing, and plotting fictional worlds of my own. I still overshare on the internet — just with slightly better grammar and much better skincare.
looking for some help?
Marketing Support
Strategic marketing support for businesses at every stage.
I review what is working, identify what is not, and develop tailored plans that are both considered and achievable. Then, crucially, I help bring them to life, because a good strategy should not just exist on paper.
Creative Consultant
Part strategic perspective, part creative instinct.
I offer considered insight, honest opinions and fresh ideas to help shape and refine your vision. Whether you are feeling stuck or simply want a second pair of eyes, I bring clarity, direction and a little momentum.
Copywriting Support
Copy that is thoughtful, engaging and designed to do its job properly.
From websites to campaigns, I create content that captures your brand voice and speaks to your audience in a way that feels natural, not forced. Because the right words really do make all the difference.
From the Blog
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A Little Life Update: Coffee-Fuelled, Overworked and Under Moisturised
How the hell are we in June already? It feels like only yesterday that I was sitting down and sharing with you guys my first post of this year, and here we are, almost halfway through the year already. With that said, May was bloody amazing. One of the best…
what can you expect
From a girl who overshares online?
A front-row seat to the chaos: unfiltered snippets of family life, my ongoing love affair with fashion, a beauty habit that definitely isn’t “budget friendly,” compulsive home renovations I absolutely didn’t plan for, and the delicate art of juggling all my work ventures without combusting. Think of this site as the backstage pass nobody asked for — yet here you are.
honest · Realistic · Authentic
The place where beauty, style, home life, and my unsolicited opinions collide.
Here you’ll find the kind of content I can’t help but share: honest reviews, style updates, home renovation chronicles, work-life chaos, and the thoughts that don’t fit anywhere else. It’s a curated collection of my world, with plenty of personality woven through.
Beyond sharing updates, this site provides my readers with the opportunity to learn more about my career progression, the work involved to reach this level and how I could guide you to achieve a similar level of success within a new digital world.