About

Meet Danielle

I can’t seem to stop oversharing, so I figured I might as well put it on the internet for other people’s entertainment. What started as a habit of saying too much has turned into a space where I write, create and share the things that make up my day to day.

writer, professional blabber and mother

For years, I’ve been quietly working behind the scenes, writing, creating and chasing opportunities that once felt far out of reach. What started as a simple blog, born from being slightly over-opinionated and in need of an outlet, slowly grew into something much bigger than I ever expected. That small corner of the internet opened doors to working with brands I once admired from afar, building long-term partnerships and shaping a career rooted in creativity, storytelling and strategy.

Alongside that, I’ve been writing novels, navigating conversations with agents and publishers, and trying to take those ideas that lived only in my head and turn them into something real. For a long time, I kept much of this to myself. Fear and self-doubt had a habit of creeping in, convincing me to stay quiet, to downplay the things I was proud of, and to keep it all slightly hidden just in case.

Now, I’m choosing to do the opposite. This space is an honest reflection of everything I’m building, from my work in marketing and content to the slightly chaotic reality of balancing it all with motherhood, relationships, friendships and everything in between. What started as oversharing has become something far more meaningful, and I have no intention of holding back now.

So, why do I do it?

This site is the central hub for everything I do, create and occasionally spiral over. It brings together my writing, content and marketing work, giving you a clear view of what I’m building and how I can support.

Expect a mix of honest insights, storytelling and a slightly unfiltered take on juggling creativity, career and everyday life, with the occasional overshare. Learn more about what’s important to me, by browsing the site.

the blog

the books

the online/marketing support

the resources

the connection

Still want to know more?

what is my favourite movie?

I love any movie with Steve Martin in. I have a major obsession with Father of the Bride. Other than that, I am sucker for a romcom and a forever favourite is the first Bridget Jones. My love for Mark Darcy is timeless.

what is my go to drink?

I wish I could say that this is an incredibly sophisticated and chic drink. However, other than water, the only other drink that I thoroughly enjoy is a can of incredibly cold, Sugar Free Monster.

What is my favourite destination?

Florence. I fell in love the very first moment that I stepped off the plane. The art, the fashion, the history, the architecture. I plan to retire there one day with an apartment overlooking the Ponte Veccio.

what is my favourite designer purchase?

This is a difficult one for me, but it is probably my Hermes Birkin 25 in Noir Togo Leather. This was a wish list puchase for me and since adding it to my collection it has been well loved and used heavily – just as it should be.

What are my values

01.

Dedication

To stubbornness, late nights, and the endless pursuit of making it look like I’ve got my life together.
I also give my absolute all to the clients that I delve into partnerships with and I will not stop until we are seeing the results that we both agreed to.

02.

Integrity

Doing things the right way, at all times — even when the wrong way looks faster (and has snacks).
These days, there are so many shortcuts to achieving your goals, but in order to be credible, you have to work with a degree of integrity in all that you do.

03.

Collaboration

Collaboration is my jam and something that I love about this career — preferably with brains, caffeine, and zero drama.
I know that whenever I enter a partnership with somebody new, I am going to learn just as much from them, as they are from me. Collaboration is a two way street.

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a peek at the journey

01.

Created a blog and decided to be bold

Back when I was a teenager with far too many opinions and no real outlet, I started a very questionable Blogger site, complete with pixelated photos and fonts that should never have seen the light of day. Cringe-worthy, yes, but that little corner of the internet quietly became the foundation for everything I’ve built since, giving me both the confidence to keep going and, eventually, the sense to improve the aesthetic.

Once I had something I was no longer embarrassed to share, I decided to be bold and reach out to the brands I’d been raving about. I emailed their PR teams with posts I’d already written, which led to a few polite replies and the occasional freebie. Fun, but not quite the end goal. What I really wanted were long-term partnerships that felt like genuine collaborations. So I kept going, because realistically, the worst they could do was say no or ignore me. Thankfully, a few didn’t, and that small leap ended up changing everything.

02.

Climbed the ladder in my marketing career

While all of this was happening online, my professional marketing career was taking shape. I climbed the ranks, eventually working as a fractional CMO (a title that still sounds far fancier than it feels most days).

The two worlds — my site and my career — grew side by side, each feeding the other. The incredible opportunities I gained through my online work gave me the confidence, creativity, and grit I needed to show up as the best version of myself professionally — and vice versa.

03.

Began to offer freelance services and developed my key partnerships

As time went on, I knew I wanted to move beyond the occasional brand collaboration and into something more meaningful, building ongoing partnerships with the companies I genuinely loved and spoke about constantly. I refined my approach, professionalised my processes and started treating my work like the business it truly was. The result was consistent work with some of the most inspiring brands in the world, proof that passion, when paired with a bit of strategy, can take you further than you expect.

Alongside that, I began hearing from people who were in a similar position to where I once was. Full of ideas and talent, often far more eloquent than me, but unsure how to turn it into something tangible. That is what led me to start offering freelance support, helping creatives, writers and founders bring structure to their ideas and take that next step with confidence. Because sometimes, what makes the biggest difference is having someone in your corner who has already figured it out the hard way.

04.

Oh, and then I wrote a book

Something that might surprise a few people is that, somewhere along the way, I decided to write a novel. For years, writing had been my therapy — a way to manage my OCD and mental health — and the stories I created were meant for my eyes only. But, in a rare moment of following my own advice, I decided to be brave and reach out to a few book agents.

To my complete shock, the feedback was that what I had written was actually worth pursuing — real, professional validation that gave me a whole new level of confidence. And so, here I am — somewhere between keeping my writing as a soul-feeding passion and exploring whether it might just become the next big chapter in my creative career.

Want to learn more? Reach out and message me today.

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Get to know me more

My family. No competition. We tried to start a family for a long time, which is something that you can learn more about over on my blog. Those years trying to conceive were incredibly hard and it inadvertently caused me to put up walls around motherhood – something which came crashing down when I held my baby for the first time. I am now completely obsessed and a few hours away is too long.

Whether she likes to admit it or not, my love of fashion comes from my mother. She completely ridicules me these days for spending too much money, but I am a product of my environment and watching her endlessly overspend on new clothes and circle things in Vogue magazine that she longed to purchase. The apple doesn’t fall far from the tree.

This is probably going to make me sound like a teenage idiot, but my guilty pleasure is without a doubt spending far too many hours playing The Sims. I played it endlessly as a child and when I reached my adult years, it was something that I could get lost in and it would help my anxiety. Granted, these past few years I have used it solely to build ridiculous houses that I would one day love to own/build. If I had another day where I could be selfless with my time, it would be spent on the sofa, building houses with no budget and then killing my entire family of Sims inside it.

Saying, “Come the fuck on Bridget”, in homage to my favourite movie and because I need an endless kick up the ass.

I am a fan of pretty much all music. Country is my default, but there isn’t much that I wouldn’t listen to. Whenever my Spotify wrapped comes around, my top artists are all of the old school crooners that sang wonderfully fabulous love songs. My current favourite song that I have on repeat is, ‘Everlasting Love’ by Robert Knight.

As a teenager, I was absolutely determined to hide my freckles, which now feels both offensive and deeply misguided considering I would do almost anything to have that skin back. But hindsight, as always, is doing the most.

Any money I got for birthdays or Christmas went straight on makeup, with absolutely no hesitation and very little research. I would then spend an unreasonable amount of time being personally offended when something failed to live up to the brand’s promises, as if they had created it purely to disappoint me.

At some point, I realised I needed somewhere to put these thoughts, if only to save other people from making the same questionable purchases. So I started sharing honest opinions, because if I was going to waste my money, I felt it was only fair to at least make it useful for someone else.

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I launched my very first Blogger site as a teenager—back when my opinions were loud, unfiltered, and desperately in need of an outlet. With zero tech skills and unlimited confidence, I decided a humble little Blogger page was the perfect stage for my teenage monologues. And honestly? It was.

When I started, my experience was precisely zero. I learned everything the long way—one draft, one upload, one minor public disaster at a time. And while “learning on the job” isn’t always glamorous (especially when the internet gets a front-row seat to your mistakes), every messy lesson paid off. It all came together in the end… eventually.

I started out sharing brutally honest reviews of whatever makeup I managed to get my hands on—no sugar-coating, no polite nods, just the truth about what actually worked for me. Eventually, I branched out and let my one true love—fashion—take centre stage. As my confidence grew, so did the scope of my content. I began weaving in more of my real life: conversations around mental health, glimpses into my home, snippets of family life, and everything else that makes up the slightly chaotic ecosystem I now call my online world.

When I first started, growing my traffic wasn’t even on the radar—I was too busy oversharing into the void. But eventually, I realised I wanted to turn my little corner of the internet into something more substantial. So I knuckled down: online classes, an alarming number of YouTube tutorials, and more late-night SEO deep dives than I’d care to admit. What I learned is simple: if you want your site to grow, the work has to go far beyond what people see on the surface. It’s consistency, strategy, and a lot of behind-the-scenes graft.

Once my traffic grew, my writing confidence followed—and so did my ambition. I realised that if I wanted real opportunities, I had to be brave enough to actually ask for them. So I put on my big-girl pants, created a full portfolio for my site, and started pitching myself to brands. Terrifying? Absolutely. But I kept reminding myself that the worst they could say was “no.” Luckily for me, plenty said “yes,” and that was the start of turning my little passion project into something so much bigger.

So, what next for Danielle Sloane?

Continuing to build meaningful, long-term partnerships with brands and individuals who genuinely value thoughtful, strategic content. I want to keep refining how I work, delivering not just ideas but real results, and making sure the people I collaborate with feel supported, understood and, ideally, slightly relieved that someone else is overthinking it for them. The goal is simple, to do good work with good people and keep raising the standard of what I offer.

Actually letting my writing see the light of day, which feels equal parts exciting and mildly terrifying. I’ve spent a long time writing behind the scenes, convincing myself it was not quite ready or not quite good enough. Now, I’m focused on finishing, refining and putting it out there properly, whether that is through traditional publishing or another route. At some point, you have to stop editing and start sharing, and I’m very much at that point now.

Learning to back myself a little more and second guess myself a little less. For a long time, I’ve downplayed what I do, kept things quiet and waited until everything felt perfect before showing it. This next phase is about being more visible, more honest about what I’m building and trusting that it is enough as it is. Less hesitation, fewer “maybe I’ll just leave it,” and more actually putting things out into the world.

My career and education

My degree is in History—which, in the most charmingly useless way, has absolutely nothing to do with my site. When I headed off to university, I was told to “study what you love,” so naturally I dove headfirst into centuries of dead people and dusty archives. It wasn’t until later, when I unexpectedly fell in love with Marketing, that I realised I wanted to pivot completely and go on to earn my CIM qualifications. Turns out, researching medieval monarchs is great… but building a brand is even better.

When I landed my first office job, I was lucky enough to work under a director who genuinely cared about developing people. At that point, I had absolutely no clue what I wanted to do—I was just trying to earn enough money for my first girls’ holiday. He rotated me through every department like a very confused intern on a mission, and eventually I found my home in marketing. It was creative, dynamic, unpredictable… and I realised instantly that I could turn it into a career that would never bore me for a second.
I built my marketing skills in two key ways. First, by actually doing the job—working under brilliant people who genuinely wanted to help me grow and who threw new challenges my way long before I felt ready for them. And second, by enrolling in the CIM (Chartered Institute of Marketing), which gave me the formal knowledge and structure to back up everything I was learning on the job. Together, the practical experience and structured study gave me a toolkit I could use every single day. As my curiosity for marketing grew, so did my ambitions. I pushed myself to learn new skills, refine my management style, and develop a more strategic approach to every project I touched.

Yes, I do work full-time. My career in marketing began at a limited company, and I genuinely love being part of a team and seeing the impact of my work in a real, tangible way. Even though my site and freelance work have grown enough to give me the option of stepping away and going fully self-employed, I’m not ready to give up the parts of a full-time role that I adore. I love the structure, the collaboration, the friendships you make with colleagues, and—let’s be honest—the comfort of a consistent monthly pay cheque. For now, the balance of both worlds suits me perfectly.

I spent a long time working in a fairly standard role, but the more I learned about marketing, the more I found myself full of ideas that did not quite fit within my own workplace. Rather than let them sit there quietly, I decided to do something with them.

I pulled together a portfolio, reached out to brands I was genuinely interested in and shared a few tailored ideas on how I could support them. Then I left it in their hands and hoped for the best. Some ignored me, some replied, and a few turned into opportunities that changed everything.

Freelancing has definitely been a learning curve, but one I would recommend to anyone. It gives you the space to grow, explore different industries and figure out what you are actually good at, rather than just what your job title says you are.

Marketing is not a career you can afford to become comfortable in, especially now when things are changing at a pace that feels slightly aggressive. With AI shifting everything so quickly, there is always something new to learn whether you like it or not.

My foundation came from my CIM qualification and learning on the job, but I have made a conscious effort to keep building on that. I now dedicate around four hours a week to proper, focused learning. That might be understanding new AI tools, improving my Adobe skills or actually paying attention to podcasts instead of just having them on in the background.

There is so much available for free, which is both helpful and overwhelming. The key is being disciplined, finding the right resources and making sure you are actually taking it in, rather than just ticking a box.

I’ve worked with a wide range of people across my career, at all levels, and I’ve learned something from every single one of them, whether the experience was positive or not. That exposure has shaped how I work and, more importantly, how I don’t.

The one thing I really pride myself on is delivering results, having clear plans and communicating everything I do in a way that actually makes sense. Marketing can sometimes feel overly complicated, and there are people who rely on that. I prefer to strip it back, be honest about what works and what doesn’t, and focus on doing the job properly.

That approach is where my confidence comes from. I know I can do the work, I know I can explain it clearly, and I know the value it brings.

My writing endeavours

I never actually set out to write a novel. I’ve always been obsessed with reading—especially romance—and books have been a lifeline for my mental health. Then one night, as I was lying in bed, my brain started telling itself a story. Before I knew it, I’d mentally plotted the first few chapters of a romance novel I wished already existed. What started as a little hobby—something to keep my mind busy and calm—slowly evolved into something much bigger. By the time I realised I had a full manuscript draft sitting in front of me, I couldn’t help but wonder if it could actually become something. It wasn’t until I sent it to an independent editor and received real, constructive feedback that it dawned on me: this might genuinely be feasible.

At the moment, I have six full manuscripts drafted and another two simmering away in my notes app. Now that one of those manuscripts has been fully refined and reviewed by an independent editor, my next step is to move into launch mode. After speaking with people already working in the industry, I’ve decided to self-publish first—get the book out into the world, build some momentum, and start growing an audience. While that’s happening (and hopefully while reviews are rolling in), I’ll begin querying agents and exploring the route to traditional publishing. That’s the plan, at least. The publishing world is unpredictable, but I’m excited to see where this journey takes me.

I like to think I’m a naturally creative person, but there are only so many hours in the day and creative burnout is very real. I have a huge amount of passion for writing, but sometimes my brain quite simply needs to switch off, whether I want it to or not.
Alongside that, my priority will always be my family. I want to create something I’m proud of, something with longevity, but not at the expense of being present. I don’t want my child’s core memories to be me constantly behind a screen.
So it’s a balance I’m still figuring out, building something meaningful while making sure I’m still there for the moments that matter most.

Reading has always been a form of escapism for me, a way to switch off and step into something completely different for a while. That’s what made me want to start writing in the first place. It was never about becoming a world-renowned author, it was about having an idea and feeling compelled to do something with it.

More than anything, I would love to give other people that same feeling. Even if it is just for a short time, the chance to get lost in a story and take a break from their own thoughts.

The biggest thing is the lack of anonymity. For a long time, I’ve done a lot of this quietly, slightly behind the scenes. Stepping forward properly, putting my name to my work and actively promoting it feels like a very different level of exposure, and if I’m honest, that is quite daunting.

The second is the feedback. I’ve spent time in spaces like BookTok and Bookstagram and, while there is so much love for books, there is also a level of bluntness that can be quite intense. I have always tried to be honest but fair in my own reviews, remembering there is a person behind the work.

I think there is a difference between something not being for you and completely tearing it apart, and that is something I am learning to navigate as I prepare to put my own work out there.

still want to learn more?

THE BLOG IS THE PLACE TO GO

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Read the latest rambles

If you really want to learn more about me, my rambles are the place to look. I am always oversharing, delving too far into my personal life and giving away too many insights for free.

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